Adam Phillips
RIKEN
Adam is a researcher turned science communicator. After obtaining his PhD in neuroscience from Northwestern University and doing a couple post-docs in Japan, he pivoted to science communication as a way to help bridge the gap between what scientists do and what the public knows. Although he has been working as a science communicator at RIKEN for the past 10 years, he remains a sucker for data analysis, as you will soon discover.
Sessions
Creating your own metric for press release assessment
In this talk, we will briefly explore the process of designing a custom metric to assess the effectiveness of press releases. The key is to have a concrete definition of success that is based on goals that can be associated with available data. To create a metric that brings everything together in a single score ranging from 1-100, we must fix the relative importance of each goal, as well as cutoffs for metrics so that scores are capped once a certain threshold is met. This is the biggest challenge, but once set, this method allows for a nuanced scoring system that is tailored to anyone's specific communication objectives. It can be used in reports, compared year to year, or dissected to see where improvements are needed.