Jeffrey Robens
Head of Community Engagement , Springer Nature
Dr. Jeffrey Robens is Head of Community Engagement at Nature Portfolio and is the Lead Trainer for the Expert Trainer-led Nature Masterclasses—training workshops to improve publication output worldwide. He has strong scientific qualifications with 20 years of academic experience and numerous publications and awards. He received his PhD from the University of Pennsylvania and then worked at premier research institutes in Singapore and Japan. Since leaving academia in 2012, he has conducted over 650 days academic training workshops worldwide to help institutions improve their publication output and research impact.
Sessions
Workshop 1: Preparing Impactful Press Releases and the Responsible Use of AI in Science Communication
PCST Symposium 2025 Tokyo / Japan SciCom Forum 2025
This interactive seminar aims to strengthen your science communication strategy with two timely topics: crafting impactful press releases and using AI responsibly. First, we will discuss strategies to effectively collaborate with researchers, structure compelling narratives, and convey complex science clearly to non-specialists. Then, we will explore how generative AI can enhance your communication efforts, along with practical tips for effective prompting and identifying potential risks and biases. Designed for science communication professionals, this session blends practical insights with hands-on activities to help you communicate science more clearly, creatively, and responsibly.
Pre-requisites for participants: We recommend that participants to bring their laptops for the hands-on activities. Further, we encourage participants to bring a recent press release to work on during the session.