Sara Phillips
360info
Sara is senior commissioning editor for 360info, a new wire service providing insight from academics to the mainstream media. Previously, she was executive editor for the Asia-Pacific region of Nature Research Custom Media and has worked at the Australian Broadcasting Corporation. With higher education qualifications in arts, science and science communication, she started her journalism career on an environmental trade publication, she later became deputy editor of Cosmos magazine, and was also the founding editor of G magazine, a sustainable lifestyle magazine. Her neglected Twitter account is @ms_sara_p
Sessions
Tapping into the knowledge of the university sector
Finding the Story: Perspectives on the Journalism/Public Relations Divide
Journalists and public relations officers often want the same thing: to find interesting stories and tell them to a wide audience. But the way that journalists and PR officers approach the challenge of finding a good story is very different. In this session, we speak to a mass-media science journalist, a niche science journalist, and an ex-journalist turned public information officer to discover how they go about finding the right story for their audience.