Yukiko Muta

Science communication research has long proposed theoretical frameworks such as the deficit, dialogue, and contextual models. However, these models are not always sufficiently responsive to the needs and contexts of practical fieldwork (Davies & Horst, 2016). The gap between theory and practice is particularly problematic in addressing complex, value-laden topics, such as biodiversity, where effective public participation and dialogue are both essential and challenging. This presentation introduces an approach that integrates insights from science communication theories and Science and Technology Studies (STS) (Takacs, 1996; Kobayashi, 2007), connecting them with practice-based citizen engagement. Specifically, it presents a case study of a Japanese dandelion observation and dialogue workshop conducted with residents in April 2025. The workshop combined field-based biodiversity observations with a co-creative dialogue session designed to foster mutual learning. Key elements included participatory field observation, two-way interactive dialogue design, context-sensitive message framing that respects local language and culture, and citizen-led co-creation, where participants became active storytellers and reflectors of their own observations. To bridge the gap between theory and practice, this project translated theoretical models into practical tools and developed design guidelines for observation-plus-dialogue workshops. Additionally, it employed a dual perspective by positioning the facilitator as both a practitioner and researcher, enabling reflexive program design and evaluation. This presentation proposes a "Problem-solving design model" that fosters inclusive and sustainable dialogue with citizens holding diverse values. It aims to contribute to both practical advances in community-based science communication and the theoretical development of participatory engagement models.