Ziwen Lei

Media are not merely carriers of scientific information; they are vital intermediaries for knowledge co-creation, cultural embedding, and public engagement. This study analyzes three forms of media—visual media (short videos), spatial media (museum exhibitions), and organizational media (science associations)—to explore how media practices in science communication can more effectively respond to public cognition and cultural expectations within Asian contexts. The research finds that media not only facilitate the mediated translation of scientific knowledge but also enhance the practical impact of science communication within local communities. This study offers concrete pathways for advancing science communication through media as active agents of knowledge and meaning-making.